While Edmunds.com recently named the 2014 Dodge Challenger the winner of its Best Retained Value® Award, Dodge was building on this success to introduce the redesigned 2015 Challenger. This all-new version received a styling refresh, both inside and out, with a bevy of features and upgrades.
Check out our sales associate Rich Stevens, as he showcases the award-winning 2014 Challenger, and then check out Hot Rod Magazine’s sneak-peak preview of the 2015 Challenger.
First, the magazine provides a little food for thought:
“The Dodge Challenger ranks third in U.S. ponycar sales (behind Camaro and Mustang), yet Tim Kuniskis, president and CEO of Dodge, reports those numbers continue to climb year over year. That’s not a statistic you typically see from a vehicle that’s been on the market for 5 years—and Dodge is proud of that.
The Dodge team is also quick to point out the Challenger has a higher conquest rate (buyers who come to the brand after owning a competitors’ car), a higher loyalty rate, and younger average buyer than the average Camaro or Mustang customer. These younger customers are reportedly purchasing the Challenger not just for its style and performance (which they are) but because the Challenger is larger, more comfortable, and more of a grand-touring vehicle than the Mustang or Camaro. Of course, there are still HOT ROD readers amongst the buyers—those who want power and performance—so Dodge improved the ’15 Challenger with an optional 392 Hemi Scat Pack package that promises more than 470 hp. This is the first time the 6.4L Hemi has been offered in a non-SRT-branded car.”
The articles continues:
“When the Challenger was relaunched for ’09, the car was clearly an homage to the ’70 model. It had the grille, the lights, and obviously the sheetmetal. For ’11, Dodge refreshed the Challenger by changing the lower grille opening, giving it the “frown” seen in the grille of the ’72–’74 Challenger. For ’15, the third-generation Challenger gets its most significant styling refresh, with changes inside and out that reflect the ’71 Challenger.
Although most of the sheetmetal and chassis stays the same, all Challengers get a new front and rear fascia. The front end still uses the characteristic quad headlights with halos, but they’re new for ’15 with a shorter main grille opening for a wider look. The new grille now has twin elements like the ’71 Challenger, and there’s more depth to the sculpting. The lower grille opening is also larger with a plastic mesh that uses the same texture as the upper grille.
The hood is also new for ’15, with the familiar twin scoops now moved much farther forward. The scoops are functional, adding airflow through the engine bay, but aren’t plumbed into the airbox. If functional hoodscoops are your thing, the Shaker option we saw at the SEMA show in 2013 will be an option on all ’15 Hemi models.”
Further new features and amenities include:
“All Challengers now have electric power steering with adjustable steering feel. The eight-speed TorqueFlite transmission is available behind every engine. Dodge claims the addition of the trans helped the 3.6L Challenger shave half a second off its 0–60 time.
The Super Track Pak can be had with any trim level. It incudes a performance suspension that reduces the car’s ride height by half an inch, Bilstein shocks, Goodyear Eagle F-1 tires, and performance brakes.
Aluminum rearend with 9-inch ring gear.”