How the Jim Shorkey Car Brands Got Their Names

As most of you know or could guess, The Jim Shorkey Auto Group is named after the man who started it as just a 3-car showroom – Jim Shorkey. Now decades and dealerships later, Jim Shorkey Auto Group is still a family run business and has become one of the most recognized automotive names in Western Pennsylvania.

But how did the car brands we sell get their names? Just like Jim Shorkey, Ford, Chrysler and Dodge we’re named after their founders. While Mitsubishi, Kia, Jeep and Ram have a different story. Check out below as we break down how these iconic brands got their names!

Mitsubishi
It’s not often that a company is named after its own logo, but that’s been the case with Mitsubishi since the 1870s. Mitsu is Japanese for three, and Hishi (pronounced Bishi at the end of a word) means rhombus, or diamond. The logo is a combination of two familial crests: that of the founder, and that of his first employer.

Kia
According to Kia Motors, the name “Kia” derives from the Sino-Korean words ki (“to come out”) and a (which stands for Asia), it is roughly translated as “arise or come up out of Asia” or “rising out of Asia”

Ford
Ford Motor Company’s name pays tribute to the man, the myth, the legend himself – Henry Ford. Henry Ford was an American industrialist, the founder of the Ford Motor Company, and sponsor of the development of the assembly line technique of mass production.

Chrysler
Chrysler falls into the same category as Ford and Dodge in naming their company after themselves. Walter P. Chrysler was an American automotive industry executive and founder of Chrysler Corporation.

Dodge
Dodge owes its name to the two founding brothers – Horace and John Dodge, who were both automobile manufacturing pioneers.

Jeep
Everyone always assumes Jeep comes from the slang version of the army term “general purpose,” or GP. That’s not entirely wrong, but it runs deeper than that. The Willis Overland was more frequently called the “Peep,” since it was a reconnaissance vehicle. As such it was coded GP, which meant it was a government vehicle with a wheelbase of 80 inches.

Ram
Although Dodge had produced trucks since 1917, the 1981 pickups were the first to sport the Ram name. Dodge actually used a Ram’s head hood ornament back in 1933 to characterize its trucks as rugged vehicles. The symbol was dropped in the 1950s and then resurrected for 1981 when Lee Iacocca (then President and CEO at Chrysler Corp.) and Dodge’s marketing team decided to name Dodge’s trucks after the tough beast and brought back the old mascot.

Shorkey-Auto-Group-Logo-wFranchises-4C-2

Stop by any of our dealerships and take these iconic car brands out on a test drive today!

 

The Pittsburgh International Auto Show Is Right around the Bend!

The Pittsburgh International Auto Show is held every February at the David Lawrence Convention Center, displaying cars of all makes and models! This year, some of our brands are being featured; and were excited for it!

Some Ford featured vehicles include:

2015 Ford F-150
2015 Ford C-Max
2015 Ford Mustang
2015 Ford Escape
2015 Ford Explorer
2015 Ford Super Duty F-250
2016 Ford Explorer

01-2015-ford-mustang-1

Jeep will be featuring their highly anticipated Jeep Renegade! Which will be available in our showroom in March!

Dodge is featuring the “Pit Viper” and the 2015 Dodge SRT Hellcat! Check out this photo of the Hellcat we had in our showroom!

2015 Dodge Hellcat SRT Jim Shorkey CDJR

The Chrysler, Ram, Mitsubishi, and Kia vehicles are left to the imagination, but we’re sure we wont be disappointed!

The International Auto show will run from February 13th – 16th, So make sure you stop by and check these cars out!

Jim Shorkey Chrysler Dodge Jeep Ram’s Gridiron Challenge: Success!

A couple weeks back, Jim Shorkey Chrysler Dodge Jeep Ram hosted the Ram Gridiron Challenge Fundraiser at McKeesport High School to help raise money for the school. We are proud to say we raised over $1,300! This past weekend, our own Sales Manager Jim Jenkins and Internet Manager Beth Robosky presented a check to Devon Harper on behalf of the Parents Boosters.

Ram Gridiron Challenge Fundraiser, Ram Pittsburgh

Check out pictures from the event below!

ram pittsburgh, ram north huntingdon ram pittsburgh, ram north huntingdon ram pittsburgh, ram north huntingdon photo 6 ram pittsburgh, ram north huntingdon

Jim Shorkey Brands Drive Away with Top Spots on Total Quality Index List

A roll call of cars under the Jim Shorkey name has received some of the highest scores among other vehicles in Strategic Vision’s—a research outfit in southern California—Total Quality Index for 2014.

Strategic Vision says its study involves 38,361 owners who rank what they perceive as the best vehicles in every category. So without further ado, we present to you the winners.

Dodge Dart Mitsu Lancer

  • Small multi-function Car (tie), Kia Soul/Volkswagen Golf

kia-soul-blog-back.jpg

  • Midsize car (tie), Subaru Impreza Sedan/Kia Optima

Kia Optima

Dodge Charger

  • Heavy duty pickup (tie), Ford F-250/350, Chevrolet Silverado 2500/3500, Ram 2500/3500

Ram 2500

jeep wrangler unlimited

dodge durango

  • Best mass-market brand, Kia

Kia logo

Ram Outsells Chevrolet

We’ve been blog-happy about our Ram trucks lately, but as it turns out, there is a great reason for it—

After sweeping several awards, including Motor Trends’ Truck of the Year for an unprecedented 2years in a row, the Ram truck is now also defeating their competition in the showroom.

For the first time since 1999—when Ram was still under the Dodge brand—Ram outsold Chevrolet during March to take second place in monthly pickup sales. A breakdown of the numbers includes 42,532 Ram pickups sold in March for a 26 percent increase; its highest March total since 2007. Chevrolet sold 42,247 Silverados last month, up only 7 percent.

ram vs chevy

GM spokesman Jim Cain tried to play down Ram’s recent success by telling Automotive News that the success in March was all driven by incentives. “The 1980s called. They want their marketing strategy back,” Cain said in response to the Silverado’s third place finish. “It’s really easy to deeply discount your truck, mine the subprime market and offer cheap lease deals to buy market share.”

What Cain failed to mention was that Chevrolet offered incentives of its own last month. The redesigned 2014 Silverado has been well received by critics since it launched last summer. But it hasn’t sold as GM would have liked.

Which points to what we think the real reason Ram had such a huge March: diesel.

March was the first full month of sales for the 2014 Ram 1500 EcoDiesel—the only half-ton pickup with a diesel engine currently on the market. That 3.0-liter EcoDiesel V-6 engine gets 28 miles per gallon on the highway and 20 mpg in the city makes it the most fuel efficient pickup ever. Game on, truck world.

Why the Ram 1500 Is More Useful Than You Think

By now, everyone knows the award-winning Ram 1500 is the proverbial who’s who of trucks on the market. Named Motor Trend’s Truck of the Year for an unprecedented 2 years in a row, the Ram 1500 is featured in countless articles, reports, and online reviews (including this blog!)—all of which tout its class-exclusive features and functionalities that make it the loveable beast on the road that is. But what people may not know about this vehicle is what it can do when it’s parked. Here are some non-driving uses of this special truck.

Red Ram 1500 (1)

More food, please. Does food really taste better when you eat it outside? Around a campfire? Ram 1500 drivers can field test this theory—multiple times if necessary—by grilling a smorgasbord of food and serving it to a hungry group. Simply flip down the tailgate, pile up the food, and form a line. Watch as your group of friends, err scientists, try to prove/disprove this theory.

Turn it up. Whether you’re being outdoorsy, creating a smorgasbord (see above), or sitting by a campfire with a couple of friends, any activity instantly shoots up the fun scale when music is involved—especially when it’s delivered through crystal-clear Alpine speakers on your Ram 1500. Just don’t forget to fire up the engine now and then.

Premium seating for 2+. Nothing screams “summertime” more than fireworks. Unfortunately, it can be less than ideal to sit on the ground while watching said fireworks. So rather than fight the crowds for a slightly muddy, slightly questionable slice of dirt, why not claim premium seating on the back of your Ram 1500 in a nearby, ultra-convenient locale?

 

Red Ram 1500 (3)

Look at that. When the summer sun sets, the Ram 1500 Dual Halo LED Projector Headlights illuminate any scene—be it tents that need built or a rousing neighborhood game of kickball that needs completed in its last inning.

Make your bed. How picturesque do warm nights, clear skies, and a million stars sounds? With the Ram 1500, you don’t have to picture them—you can actually experience them! Do yourself a favor and spend at least one night in the back of your Ram this summer. Sure you might need an air mattress or at least some comfy blankets, but the huge 8-foot bed is more than enough room to sleep comfortably under the stars.

What are some other non-driving uses you get out of your Ram 1500? Let us know, or send us a picture!