In honor of Presidents Day, we are examining the traits and characteristics exemplified by some of our most admirable presidents. And while taking a look back at the men who shaped our country, we found some similarities with our automotive brands! So we thought it would be entertaining to imagine Jim Shorkey brands as presidents.
Ford: George Washington
Other than both being the first – George Washington being the first president and Ford building the first affordable, mass-produced automobile – Washington and Ford share similar qualities. George Washington’s character can be defined by both great strength and great influence. And for that reason, our Founding Fathers chose him as our first president. Likewise, the Model T was built to accommodate everyone—large enough for the family, but small enough for the individual to run and care for. It was made from the best materials, by the best men to be hired, after the simplest designs that modern engineering devised. And because of the automobile’s great strength, it was named the world’s most influential car of the 20th century in an international poll. Both George Washington and Ford set the standards for presidents and automobiles to come.
Jeep: Theodore Roosevelt
The life of Theodore Roosevelt was one of constant activity and outdoor adventure, immense energy, and enduring accomplishments. Roosevelt’s engaging personality enhanced his popularity and his features became symbols of national recognition. You can find these same admiring qualities in the Jeep brand. Jeep is no stranger to the great outdoors, for their main product range consists of sport utility and off-road vehicles. Today, the Jeep Wrangler is one of the few remaining four-wheel-drive vehicles with solid front and rear axles. These axles are known for their durability, strength, and articulation. Just like Roosevelt, Jeep has a signature look with its seven-slot grille that is recognized anywhere.
Mitsubishi: Woodrow Wilson
Thomas Woodrow Wilson can be described as confident, ambitious, intelligent, loyal, generous, and extremely hardworking. Wilson was a leader of the Progressive Movement, and after a policy of neutrality at the outbreak of World War 1, Wilson led America into war in order to “make the world safe for democracy.” The Mitsubishi brand follows in Wilson’s footsteps when it comes to loyalty and safety. The Mitsubishi Mirage received recognition for the highest loyalty in the Non-Luxury Sub-Compact Market by IHS Automotive. And not to be outdone, the Outlander, Outlander Sport, and Lancer have been honored with the title of “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS). These Mitsubishi models are designed to make the roads a safer place.
Kia: John F. Kennedy
John Kennedy was charming, witty, ambitious, competitive, gregarious, and easy on the eyes. He made the rules and often ignored convention – he was “The Boss.” Much like JFK, Kia is “The Boss” of the automotive market. While most automotive manufactures are used to the conventional way of producing vehicles, Kia took a different approach and made design its “core future growth engine.” JFK was described as an imposing figure, with flashy threads and a smile to match. JFK’s style can be found in Kia’s “Tiger Nose”, which Chief Designer Officer, Peter Schreyer, describes as “a powerful visual signal, a seal, an identifier.”