Samuel L. Jackson was NOT in Kia’s Super Bowl Commercial

Rounding out cringe-worthy news for the week, Samuel L. Jackson appeared on KTLA last week to promote his upcoming film “Robocop” — but the interview started to unravel when entertainment reporter Sam Rubin asked the actor about “his” Super Bowl commercial for Kia’s new luxury vehicle, the K900.

Unfortunately for Rubin, Jackson didn’t star in a Super Bowl commercial this year. Fellow actor Laurence Fishburne did. To which Jackson responded: “You’re as crazy as the people on Twitter, I’m not Laurence Fishburne! We don’t all look alike! There’s more than one black guy doing a commercial!”

Rubin attempted to glaze over his mistake, but Jackson wouldn’t let it go, asking Rubin, “You’re the entertainment reporter for this station and you don’t know the difference between me and Laurence Fishburne?”

You can watch the awkwardness unfold below. And then you can watch the correct actor, Laurence Fishburne, in Kia’s K900 Super Bowl commercial.