How the Jim Shorkey Car Brands Got Their Names

As most of you know or could guess, The Jim Shorkey Auto Group is named after the man who started it as just a 3-car showroom – Jim Shorkey. Now decades and dealerships later, Jim Shorkey Auto Group is still a family run business and has become one of the most recognized automotive names in Western Pennsylvania.

But how did the car brands we sell get their names? Just like Jim Shorkey, Ford, Chrysler and Dodge we’re named after their founders. While Mitsubishi, Kia, Jeep and Ram have a different story. Check out below as we break down how these iconic brands got their names!

Mitsubishi
It’s not often that a company is named after its own logo, but that’s been the case with Mitsubishi since the 1870s. Mitsu is Japanese for three, and Hishi (pronounced Bishi at the end of a word) means rhombus, or diamond. The logo is a combination of two familial crests: that of the founder, and that of his first employer.

Kia
According to Kia Motors, the name “Kia” derives from the Sino-Korean words ki (“to come out”) and a (which stands for Asia), it is roughly translated as “arise or come up out of Asia” or “rising out of Asia”

Ford
Ford Motor Company’s name pays tribute to the man, the myth, the legend himself – Henry Ford. Henry Ford was an American industrialist, the founder of the Ford Motor Company, and sponsor of the development of the assembly line technique of mass production.

Chrysler
Chrysler falls into the same category as Ford and Dodge in naming their company after themselves. Walter P. Chrysler was an American automotive industry executive and founder of Chrysler Corporation.

Dodge
Dodge owes its name to the two founding brothers – Horace and John Dodge, who were both automobile manufacturing pioneers.

Jeep
Everyone always assumes Jeep comes from the slang version of the army term “general purpose,” or GP. That’s not entirely wrong, but it runs deeper than that. The Willis Overland was more frequently called the “Peep,” since it was a reconnaissance vehicle. As such it was coded GP, which meant it was a government vehicle with a wheelbase of 80 inches.

Ram
Although Dodge had produced trucks since 1917, the 1981 pickups were the first to sport the Ram name. Dodge actually used a Ram’s head hood ornament back in 1933 to characterize its trucks as rugged vehicles. The symbol was dropped in the 1950s and then resurrected for 1981 when Lee Iacocca (then President and CEO at Chrysler Corp.) and Dodge’s marketing team decided to name Dodge’s trucks after the tough beast and brought back the old mascot.

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Stop by any of our dealerships and take these iconic car brands out on a test drive today!

 

Power Days at the Jim Shorkey Auto Group

The Jim Shorkey Auto Group has teamed up with CBS Radio to bring YOU tons of great prizes, including two box seat tickets to a ‪#‎Pirates‬ baseball game, a $50 gift card to Grille 36, a $50 gift card to a sporting goods store, and an autographed baseball! To enter, simply stop by one of our Jim Shorkey locations, fill out an entry form, and drop it into one of our ballot boxes! Contest ends 3/30/15. Good luck!

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Most Efficient Five-Year-Old Cars: Ranked

We love our car brands here at the Jim Shorkey Auto Group, but admittedly, we are a little biased. So, for impartial and unbiased opinions, we suggest looking at resources outside the dealership, such as ACE, Automotive Content Experience. Recently, they ranked the most fuel-efficient five-year-old cars, and to no surprise, some of our beloved brands are on the list. Check out which cars made the list and what ACE had to say about each one.

Ford Fusion Hybrid
Price: $14,425
Combined Fuel Economy: 39 mpg
Ford redesigned the midsize Fusion for 2010, and as part of that change introduced the Fusion Hybrid. With room for the entire family, the Fusion Hybrid offers comfort and great drivability in a very fuel-efficient package.

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Ford Escape Hybrid (2WD)
Price: $17,625
Combined Fuel Economy: 32 mpg
As the most fuel-efficient SUV on the road in 2010 (with the exception of its two siblings in the following slides), the Escape Hybrid offered great utility as well as impressive fuel economy. The newest Escape design is quite a departure from this five-year-old version, and the hybrid is no longer an option.

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Kia Rio
Price: $6,050
Combined Fuel Economy: 31 mpg
One of the least expensive fuel-efficient vehicles, the Rio offers reliable transportation in a small but useful package. The interior is not as sparse as you might expect, but it is pretty basic — given the price.

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Winter Weather Fuel Economy

The Jim Shorkey Auto Group has an ample collection of vehicles with a fantastic fuel economy, including the best-in-class Mitsubishi Mirage, both the Kia Optima and the Kia Optima Hybrid, the Chrysler 200, and any Ford vehicle with Ecoboost (and even some Ford vehicles without).

And as far as we can tell, there’s only one thing that puts these fuel-efficient cars to the test: cold weather.

According to the U.S. Environmental Protection Agency (EPA), fuel economy tests show that, in short-trip city driving, a conventional car’s gas mileage is about 12% lower at 20°F than it would be at 77°F. It can even drop as much as 22% for very short trips, lasting about 3 to 4 miles.

But why?

Cold engine oil and other drive-line fluids cause engine and transmission friction to increase in cold temperatures. Also, it takes longer for your engine to reach its most fuel-efficient temperature when starting from a much lower temperature. This affects shorter trips more, since your car spends more of your trip at less-than-optimal temperatures. And don’t forget—those heated seats, window defrosters, and heater fans that you LOVE use additional power. Finally, colder air is denser, increasing aerodynamic drag on your vehicle, especially at highway speeds, causing it to work harder.

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What can you do?

Park your car in a warmer place, such as your garage, to increase the initial temperature of your engine and cabin. Try carpooling or combining trips when possible so that you drive less often with a cold engine. As much as we hate to say it, don’t use seat warmers or defrosters more than necessary. Check your tire pressure regularly to ensure proper inflation. Additionally, remove accessories that increase wind resistance, like roof racks, when not in use. Finally (and maybe most harshly), minimize idling your car to warm it up. Most manufacturers recommend driving off gently after about 30 seconds. The engine will warm up faster being driven, which will allow the heat to turn on sooner, decrease your fuel costs, and reduce emissions.

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Trading In Your Vehicle Offers Convenience over Selling Privately

When looking to buy a new car, you undoubtedly face many options. One option, in particular, is what you should do with your current car: trade it in or sell it privately. While there are a variety of factors involved in each scenario, we have some advice.

If you decide to sell your vehicle privately, then you are likely going to have to post an online ad or newspaper ad and wait for calls to come in. This means you will have to field calls from various people and negotiate the price with them—something that most people do not find too appealing. That being said, you will probably deal with many different people before you find one serious about the purchase. Is it possible to get more money selling privately than via trade in? Sure, it is. However, all that extra work likely won’t be worth any small gain. By trading your car in, you can complete the entire transaction of selling and buying a new car usually within a single day.

And at the Jim Shorkey Auto Group, with locations in Irwin, Uniontown, and East McKeesport, we are more than happy to help. Stop by one of our lots or give us a call—our team will be glad to chat with you about your trade-in and negotiate a price that works for you. With the trade-in completed and your new car selected, the only thing you’ll have to worry about is where you want to drive to first.

Car Buying at Jim Shorkey Family Auto Group

Samuel L. Jackson was NOT in Kia’s Super Bowl Commercial

Rounding out cringe-worthy news for the week, Samuel L. Jackson appeared on KTLA last week to promote his upcoming film “Robocop” — but the interview started to unravel when entertainment reporter Sam Rubin asked the actor about “his” Super Bowl commercial for Kia’s new luxury vehicle, the K900.

Unfortunately for Rubin, Jackson didn’t star in a Super Bowl commercial this year. Fellow actor Laurence Fishburne did. To which Jackson responded: “You’re as crazy as the people on Twitter, I’m not Laurence Fishburne! We don’t all look alike! There’s more than one black guy doing a commercial!”

Rubin attempted to glaze over his mistake, but Jackson wouldn’t let it go, asking Rubin, “You’re the entertainment reporter for this station and you don’t know the difference between me and Laurence Fishburne?”

You can watch the awkwardness unfold below. And then you can watch the correct actor, Laurence Fishburne, in Kia’s K900 Super Bowl commercial.