How the Jim Shorkey Car Brands Got Their Names

As most of you know or could guess, The Jim Shorkey Auto Group is named after the man who started it as just a 3-car showroom – Jim Shorkey. Now decades and dealerships later, Jim Shorkey Auto Group is still a family run business and has become one of the most recognized automotive names in Western Pennsylvania.

But how did the car brands we sell get their names? Just like Jim Shorkey, Ford, Chrysler and Dodge we’re named after their founders. While Mitsubishi, Kia, Jeep and Ram have a different story. Check out below as we break down how these iconic brands got their names!

Mitsubishi
It’s not often that a company is named after its own logo, but that’s been the case with Mitsubishi since the 1870s. Mitsu is Japanese for three, and Hishi (pronounced Bishi at the end of a word) means rhombus, or diamond. The logo is a combination of two familial crests: that of the founder, and that of his first employer.

Kia
According to Kia Motors, the name “Kia” derives from the Sino-Korean words ki (“to come out”) and a (which stands for Asia), it is roughly translated as “arise or come up out of Asia” or “rising out of Asia”

Ford
Ford Motor Company’s name pays tribute to the man, the myth, the legend himself – Henry Ford. Henry Ford was an American industrialist, the founder of the Ford Motor Company, and sponsor of the development of the assembly line technique of mass production.

Chrysler
Chrysler falls into the same category as Ford and Dodge in naming their company after themselves. Walter P. Chrysler was an American automotive industry executive and founder of Chrysler Corporation.

Dodge
Dodge owes its name to the two founding brothers – Horace and John Dodge, who were both automobile manufacturing pioneers.

Jeep
Everyone always assumes Jeep comes from the slang version of the army term “general purpose,” or GP. That’s not entirely wrong, but it runs deeper than that. The Willis Overland was more frequently called the “Peep,” since it was a reconnaissance vehicle. As such it was coded GP, which meant it was a government vehicle with a wheelbase of 80 inches.

Ram
Although Dodge had produced trucks since 1917, the 1981 pickups were the first to sport the Ram name. Dodge actually used a Ram’s head hood ornament back in 1933 to characterize its trucks as rugged vehicles. The symbol was dropped in the 1950s and then resurrected for 1981 when Lee Iacocca (then President and CEO at Chrysler Corp.) and Dodge’s marketing team decided to name Dodge’s trucks after the tough beast and brought back the old mascot.

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Stop by any of our dealerships and take these iconic car brands out on a test drive today!

 

The Pittsburgh International Auto Show Is Right around the Bend!

The Pittsburgh International Auto Show is held every February at the David Lawrence Convention Center, displaying cars of all makes and models! This year, some of our brands are being featured; and were excited for it!

Some Ford featured vehicles include:

2015 Ford F-150
2015 Ford C-Max
2015 Ford Mustang
2015 Ford Escape
2015 Ford Explorer
2015 Ford Super Duty F-250
2016 Ford Explorer

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Jeep will be featuring their highly anticipated Jeep Renegade! Which will be available in our showroom in March!

Dodge is featuring the “Pit Viper” and the 2015 Dodge SRT Hellcat! Check out this photo of the Hellcat we had in our showroom!

2015 Dodge Hellcat SRT Jim Shorkey CDJR

The Chrysler, Ram, Mitsubishi, and Kia vehicles are left to the imagination, but we’re sure we wont be disappointed!

The International Auto show will run from February 13th – 16th, So make sure you stop by and check these cars out!

Car-Buying Tips from Jim Shorkey In North Huntingdon

Buying a car can be intimidating at many dealerships. What car do I want? What color? New or Used? But at Jim Shorkey in North Huntingdon, we make sure your car-buying experience goes as smoothly as the K900 drives! Here’s a list of helpful tips to get you started!

tips for buying a car, car-buying tips, vehicle purchase, jim shorkey in north huntingdon

  1. Determine how much you want to borrow. This includes deciding what type of car you want, and the average price for the car. Additionally, you should determine how much you can afford. A rule of thumb is to pay what you can easily pay over a 3- year period. You should also look at your budget and determine the available amount that you have to pay. It is important to realize your budget, because it can prevent mistakes when buying a car.
  1. Look for a loan. Many lenders will not guarantee a rate until you sign the papers, but they will give you pre-approval for a loan amount and the current rate. You should begin by contacting your bank. If you are eligible for a credit union, it would be beneficial to check with them as well. Ask about automatic payments and interest rates. Or, even easier, fill out a finance application with us here.
  1. Find you’re perfect car! Use our Smart Browser tools to narrow down your search of our Mitsubishi, Kia, and Chrysler inventory. You can find great deals through these sources.
  1. Once you have picked out your car, it’s time to pay for it! You can contact your bank with the final details. Generally they will need the title or vehicle identification number to process the loan.
  1. Once you own the car you will need to get a new title and tags (license plates) for your car. You can do this at your local DMV office. Most cities have a DMV for driver’s licenses and a different DMV for titles and tags. If you have a loan on the car, then the DMV will send the new title directly to the bank. The bank will give you a form to take to the DMV with the new title. But don’t worry—at Jim Shorkey in North Huntingdon, we will help you take care of all of this. And remember, you will not be allowed to register your car until you have found and purchased car insurance.

 

Lights, Camera, Action! New Chrysler and Jeep Videos

Car shopping can be a long and laborious process that, frankly, many people do not have time for. Here at Jim Shorkey, we strive to make this process easier and more convenient. Recently, Rich Stevens, sales associate (and budding movie star!) at our Chrysler Dodge Jeep Ram store in Irwin, put together some videos to help you save time! Start your car shopping here with Jim Shorkey and check out the 2015 Chrysler 200, 2014 Jeep Cherokee Trailhawk, and the 2014 Jeep Patriot videos from the comfort of your living room. Then stop by the store and let Rich know which vehicle you want to test drive!

Helping the Community: Announcing the 4th annual Drive for the Kids™ event

What do you get when you add a Chrysler Town and Country, Jim Shorkey Family Auto Group, and HW Good Elementary School in Herminie? Hint: It’s not a trick question!

You get our 4th annual Drive for the Kids™ event, of course! The festivities will be held Friday, April 11 from 6 pm–8 pm at HW Good Elementary School on Herminie West Newton Road in Herminie. The concept is simple: Chrysler will donate $10 to the school for every Town and Country test drive. Last year, we were fortunate enough to help fundraise over $1,000, and we are hoping to not only meet but exceed that mark this year.

Why should you participate in Drive for the Kids™? Everyone knows schools are chronically under-funded for student enrichment and extracurricular activities; and parents are often called upon to make up the short fall. Chrysler recognized this need, and in 1993, implemented the program—making it possible for Chrysler dealerships, such as ourself, to work with parents and educators in support of our community’s children. Over the lifetime of the program, Chrysler has made direct cash contributions totaling over $4.5 million to local schools.

Still have some questions? Check out our very own Beth Robosky for more details below. Then check out video from Chrysler explaining this unique fundraising concept.