How the Jim Shorkey Car Brands Got Their Names

As most of you know or could guess, The Jim Shorkey Auto Group is named after the man who started it as just a 3-car showroom – Jim Shorkey. Now decades and dealerships later, Jim Shorkey Auto Group is still a family run business and has become one of the most recognized automotive names in Western Pennsylvania.

But how did the car brands we sell get their names? Just like Jim Shorkey, Ford, Chrysler and Dodge we’re named after their founders. While Mitsubishi, Kia, Jeep and Ram have a different story. Check out below as we break down how these iconic brands got their names!

Mitsubishi
It’s not often that a company is named after its own logo, but that’s been the case with Mitsubishi since the 1870s. Mitsu is Japanese for three, and Hishi (pronounced Bishi at the end of a word) means rhombus, or diamond. The logo is a combination of two familial crests: that of the founder, and that of his first employer.

Kia
According to Kia Motors, the name “Kia” derives from the Sino-Korean words ki (“to come out”) and a (which stands for Asia), it is roughly translated as “arise or come up out of Asia” or “rising out of Asia”

Ford
Ford Motor Company’s name pays tribute to the man, the myth, the legend himself – Henry Ford. Henry Ford was an American industrialist, the founder of the Ford Motor Company, and sponsor of the development of the assembly line technique of mass production.

Chrysler
Chrysler falls into the same category as Ford and Dodge in naming their company after themselves. Walter P. Chrysler was an American automotive industry executive and founder of Chrysler Corporation.

Dodge
Dodge owes its name to the two founding brothers – Horace and John Dodge, who were both automobile manufacturing pioneers.

Jeep
Everyone always assumes Jeep comes from the slang version of the army term “general purpose,” or GP. That’s not entirely wrong, but it runs deeper than that. The Willis Overland was more frequently called the “Peep,” since it was a reconnaissance vehicle. As such it was coded GP, which meant it was a government vehicle with a wheelbase of 80 inches.

Ram
Although Dodge had produced trucks since 1917, the 1981 pickups were the first to sport the Ram name. Dodge actually used a Ram’s head hood ornament back in 1933 to characterize its trucks as rugged vehicles. The symbol was dropped in the 1950s and then resurrected for 1981 when Lee Iacocca (then President and CEO at Chrysler Corp.) and Dodge’s marketing team decided to name Dodge’s trucks after the tough beast and brought back the old mascot.

Shorkey-Auto-Group-Logo-wFranchises-4C-2

Stop by any of our dealerships and take these iconic car brands out on a test drive today!

 

If Jim Shorkey Brands Were Presidents

In honor of Presidents Day, we are examining the traits and characteristics exemplified by some of our most admirable presidents. And while taking a look back at the men who shaped our country, we found some similarities with our automotive brands! So we thought it would be entertaining to imagine Jim Shorkey brands as presidents.

George Washington - Copyford-model-t
Ford: George Washington

Other than both being the first – George Washington being the first president and Ford building the first affordable, mass-produced automobile – Washington and Ford share similar qualities. George Washington’s character can be defined by both great strength and great influence. And for that reason, our Founding Fathers chose him as our first president. Likewise, the Model T was built to accommodate everyone—large enough for the family, but small enough for the individual to run and care for. It was made from the best materials, by the best men to be hired, after the simplest designs that modern engineering devised. And because of the automobile’s great strength, it was named the world’s most influential car of the 20th century in an international poll. Both George Washington and Ford set the standards for presidents and automobiles to come.

T_Roosevelt - Copygal1_201410291542282121
Jeep: Theodore Roosevelt

The life of Theodore Roosevelt was one of constant activity and outdoor adventure, immense energy, and enduring accomplishments. Roosevelt’s engaging personality enhanced his popularity and his features became symbols of national recognition. You can find these same admiring qualities in the Jeep brand. Jeep is no stranger to the great outdoors, for their main product range consists of sport utility and off-road vehicles. Today, the Jeep Wrangler is one of the few remaining four-wheel-drive vehicles with solid front and rear axles. These axles are known for their durability, strength, and articulation. Just like Roosevelt, Jeep has a signature look with its seven-slot grille that is recognized anywhere.

President_Woodrow_Wilson2015-mitsubishi-outlander-sport-se-front-end
Mitsubishi: Woodrow Wilson

Thomas Woodrow Wilson can be described as confident, ambitious, intelligent, loyal, generous, and extremely hardworking. Wilson was a leader of the Progressive Movement, and after a policy of neutrality at the outbreak of World War 1, Wilson led America into war in order to “make the world safe for democracy.” The Mitsubishi brand follows in Wilson’s footsteps when it comes to loyalty and safety. The Mitsubishi Mirage received recognition for the highest loyalty in the Non-Luxury Sub-Compact Market by IHS Automotive. And not to be outdone, the Outlander, Outlander Sport, and Lancer have been honored with the title of “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS). These Mitsubishi models are designed to make the roads a safer place.

o-JOHN-F-KENNEDY-facebooktiger nose
Kia: John F. Kennedy

John Kennedy was charming, witty, ambitious, competitive, gregarious, and easy on the eyes. He made the rules and often ignored convention – he was “The Boss.” Much like JFK, Kia is “The Boss” of the automotive market. While most automotive manufactures are used to the conventional way of producing vehicles, Kia took a different approach and made design its “core future growth engine.” JFK was described as an imposing figure, with flashy threads and a smile to match. JFK’s style can be found in Kia’s “Tiger Nose”, which Chief Designer Officer, Peter Schreyer, describes as “a powerful visual signal, a seal, an identifier.”

The Pittsburgh International Auto Show Is Right around the Bend!

The Pittsburgh International Auto Show is held every February at the David Lawrence Convention Center, displaying cars of all makes and models! This year, some of our brands are being featured; and were excited for it!

Some Ford featured vehicles include:

2015 Ford F-150
2015 Ford C-Max
2015 Ford Mustang
2015 Ford Escape
2015 Ford Explorer
2015 Ford Super Duty F-250
2016 Ford Explorer

01-2015-ford-mustang-1

Jeep will be featuring their highly anticipated Jeep Renegade! Which will be available in our showroom in March!

Dodge is featuring the “Pit Viper” and the 2015 Dodge SRT Hellcat! Check out this photo of the Hellcat we had in our showroom!

2015 Dodge Hellcat SRT Jim Shorkey CDJR

The Chrysler, Ram, Mitsubishi, and Kia vehicles are left to the imagination, but we’re sure we wont be disappointed!

The International Auto show will run from February 13th – 16th, So make sure you stop by and check these cars out!

Stay Fuel-Efficient in Pittsburgh With These Green Driving Tips

If you’ve made more than a few road trips this summer and are looking to save a little money on gas going into the fall, then Jim Shorkey in North Huntingdon has you covered. Besides buying a fuel efficient vehicle, like the Mitsubishi Mirage or Kia Optima Hybrid, we’ve got some tips to increase your fuel efficiency in no time.

Lighten your load

Extra weight in the car means more energy consumption. Removing items you don’t need from your car can really improve fuel efficiency. It may be convenient to have those items on hand, but it’s costing you money to haul it around.

Take care of your tires

Underinflated tires are not only bad for fuel efficiency but are also dangerous. Tires that are properly inflated will have less friction on the road, which reduces the energy required to run the engine. According to the US Environmental Protection Agency (EPA), maintaining tire pressure at the automaker’s recommended level can improve gas mileage by up to 6 percent. Check your tires at least once a month and before going on a long trip.

Be easy on the road

Smooth driving is the key to fuel efficiency. Abrupt acceleration and braking not only deplete fuel efficiency by 33 percent, but also result in excessive amounts of pollutants. Research shows that 1 second of putting the pedal to the metal produces as much carbon monoxide as 30 minutes of normal driving does.

Install window film to keep cool

We know Pittsburgh summers are hot, but using the air-conditioning drastically increases fuel consumption and emits harmful substances in the atmosphere. Parking in the shade and leaving the windows down are a great way to reduce the use of air-conditioning. You can also keep your vehicle cooler by installing window film. It is relatively inexpensive to install and extremely durable.

Car-Buying Tips from Jim Shorkey In North Huntingdon

Buying a car can be intimidating at many dealerships. What car do I want? What color? New or Used? But at Jim Shorkey in North Huntingdon, we make sure your car-buying experience goes as smoothly as the K900 drives! Here’s a list of helpful tips to get you started!

tips for buying a car, car-buying tips, vehicle purchase, jim shorkey in north huntingdon

  1. Determine how much you want to borrow. This includes deciding what type of car you want, and the average price for the car. Additionally, you should determine how much you can afford. A rule of thumb is to pay what you can easily pay over a 3- year period. You should also look at your budget and determine the available amount that you have to pay. It is important to realize your budget, because it can prevent mistakes when buying a car.
  1. Look for a loan. Many lenders will not guarantee a rate until you sign the papers, but they will give you pre-approval for a loan amount and the current rate. You should begin by contacting your bank. If you are eligible for a credit union, it would be beneficial to check with them as well. Ask about automatic payments and interest rates. Or, even easier, fill out a finance application with us here.
  1. Find you’re perfect car! Use our Smart Browser tools to narrow down your search of our Mitsubishi, Kia, and Chrysler inventory. You can find great deals through these sources.
  1. Once you have picked out your car, it’s time to pay for it! You can contact your bank with the final details. Generally they will need the title or vehicle identification number to process the loan.
  1. Once you own the car you will need to get a new title and tags (license plates) for your car. You can do this at your local DMV office. Most cities have a DMV for driver’s licenses and a different DMV for titles and tags. If you have a loan on the car, then the DMV will send the new title directly to the bank. The bank will give you a form to take to the DMV with the new title. But don’t worry—at Jim Shorkey in North Huntingdon, we will help you take care of all of this. And remember, you will not be allowed to register your car until you have found and purchased car insurance.

 

SUVs, Crossovers Beat Out Sedans for “Most Popular” Title

Chances are an SUV or crossover vehicle just passed you on the road. Perhaps even while you were driving an SUV or crossover yourself. Why are we willing to go out on a limb with this? Because SUVs and crossover vehicles have overtaken sedans as the most popular vehicle body style in the U.S., according to analysis of new vehicle retail registrations by IHS Automotive. In fact, SUVs and crossovers now account for 36.5% of the new vehicle market versus 35.4% for sedans.

The Jeep Cherokee, among others, is credited with being a “key” driver in the growth of the SUV and crossover segment. According to the study, consumers appreciate such attributes as a higher seating position, higher ground clearance, more interior space, and towing capacity.

Jeep Cherokee

Interestingly, even as little as 5 years ago, sedans held the number one spot with 36.3%, while SUVs and crossovers accounted for 31.4%.

“The sedan no longer holds the dominant position it once did,” said IHS Automotive in a statement. “Through the first five months of 2014, the most popular body style in the industry among individual consumers has been SUVs and crossovers.”

Beside the Cherokee, check out some of our popular SUVs and crossover vehicles!

01-2013-kia-sorento628opt

Kia Sorento

2014-Kia-Sportage

Kia Sportage

Kia Soul

Mitsubishi Outlander

2014-mitsubishi-outlander-sport_100433195_s

Mitsubishi Outlander Sport

Dodge Durango

2014 Dodge Journey Limited

Dodge Journey

Jeep Grand Cherokee

Jeep Compass

2014-jeep-patriot_100444914_l

Jeep Patriot

Jim Shorkey Brands Drive Away with Top Spots on Total Quality Index List

A roll call of cars under the Jim Shorkey name has received some of the highest scores among other vehicles in Strategic Vision’s—a research outfit in southern California—Total Quality Index for 2014.

Strategic Vision says its study involves 38,361 owners who rank what they perceive as the best vehicles in every category. So without further ado, we present to you the winners.

Dodge Dart Mitsu Lancer

  • Small multi-function Car (tie), Kia Soul/Volkswagen Golf

kia-soul-blog-back.jpg

  • Midsize car (tie), Subaru Impreza Sedan/Kia Optima

Kia Optima

Dodge Charger

  • Heavy duty pickup (tie), Ford F-250/350, Chevrolet Silverado 2500/3500, Ram 2500/3500

Ram 2500

jeep wrangler unlimited

dodge durango

  • Best mass-market brand, Kia

Kia logo

Five Reasons to Love the 2014 Mitsubishi Mirage

With its diminutive size, the 2014 Mitsubishi Mirage is quite nimble, allowing for excellent maneuverability on busy roadways, in tight spaces, and when (groan) trying to parallel park on busy streets. Keep in mind, the Mirage may not win any drag races, but it will get everywhere it needs to go, and it will save money the whole way. In particular, the 2014 Mirage is an all-new model for the Mitsubishi line. It’s a 5-door subcompact vehicle, available in two trim models, and powered by a tiny engine that helps make big EPA-estimate numbers.

Gas (And Money) Saver. The 2014 Mitsubishi Mirage 5-door hatchback has been listed as the highest ranked non-hybrid vehicle on the prestigious “Greenest Vehicles” list of the American Council for an Energy-Efficient Economy (www.aceee.org) and is featured on the Greenercars.org website. This translates to a direct savings to your wallet—which we can all appreciate heading into the sweet summertime.

Surprising Cargo Space. This lightweight subcompact vehicle may look like the Chihuahua of cars, but its extra room in the back for stowing and going may surprise you. There’s 47-cubic feet of maximum cargo space with the rear seat folded, while competitors like the Chevrolet Spark and Scion iQ only offer 31.2 cubic feet and 16.7 cubic feet, respectively. Check out the cargo animation below to see for yourself how well the Mirage carries various everyday items.

6a00d83451b3c669e201a3fcd3925f970b-800wi

Fun Color Palette. Black cars are fine, white cars are common, but colorful cars are twice as nice. The 2014 Mitsubishi Mirage covers all of its chromatic bases with color choices that range from Sapphire Blue to Kiwi Green to Infrared to Plasma Purple. Even it basic colors choices of Thunder Gray, Mystic Black, and Cloud White are anything but ordinary.

Price, price, price. If the real estate saying goes, “Location, location, location,” then many car buyers live by the mantra, “Price, price, price.” The introductory MSRP of the Mirage is just $12,995, making it one of the least expensive new cars available in the country.

May the Safe Be With You. On the safety front, standard safety features of the Mirage include seven air bags; Tire Pressure Monitoring System (TPMS); 4-wheel anti-lock brakes (ABS) with Electronic Brake-force Distribution (EBD); and Brake Assist. Hill Start Assist (HSA) is also standard on all continuously-variable transmission-equipped (CVT) models. Active Stability Control (ASC) with Traction Control Logic (TCL) is also included on all models. The ASC/TCL helps stabilize the vehicle when it detects skidding and/or when the system detects a loss of traction on slippery road surfaces.

What others are saying:

“With an impressive list of standard and optional features, the 2014 Mitsubishi Mirage is a practical and fuel-efficient subcompact.”Edmunds

“The diminutive, affordable hatchback does offer a surprising amount of passenger space, excellent maneuverability and combined fuel economy of 40 mpg – that’s tops among non-hybrid cars in the United States.”Left Lane News