How the Jim Shorkey Car Brands Got Their Names

As most of you know or could guess, The Jim Shorkey Auto Group is named after the man who started it as just a 3-car showroom – Jim Shorkey. Now decades and dealerships later, Jim Shorkey Auto Group is still a family run business and has become one of the most recognized automotive names in Western Pennsylvania.

But how did the car brands we sell get their names? Just like Jim Shorkey, Ford, Chrysler and Dodge we’re named after their founders. While Mitsubishi, Kia, Jeep and Ram have a different story. Check out below as we break down how these iconic brands got their names!

Mitsubishi
It’s not often that a company is named after its own logo, but that’s been the case with Mitsubishi since the 1870s. Mitsu is Japanese for three, and Hishi (pronounced Bishi at the end of a word) means rhombus, or diamond. The logo is a combination of two familial crests: that of the founder, and that of his first employer.

Kia
According to Kia Motors, the name “Kia” derives from the Sino-Korean words ki (“to come out”) and a (which stands for Asia), it is roughly translated as “arise or come up out of Asia” or “rising out of Asia”

Ford
Ford Motor Company’s name pays tribute to the man, the myth, the legend himself – Henry Ford. Henry Ford was an American industrialist, the founder of the Ford Motor Company, and sponsor of the development of the assembly line technique of mass production.

Chrysler
Chrysler falls into the same category as Ford and Dodge in naming their company after themselves. Walter P. Chrysler was an American automotive industry executive and founder of Chrysler Corporation.

Dodge
Dodge owes its name to the two founding brothers – Horace and John Dodge, who were both automobile manufacturing pioneers.

Jeep
Everyone always assumes Jeep comes from the slang version of the army term “general purpose,” or GP. That’s not entirely wrong, but it runs deeper than that. The Willis Overland was more frequently called the “Peep,” since it was a reconnaissance vehicle. As such it was coded GP, which meant it was a government vehicle with a wheelbase of 80 inches.

Ram
Although Dodge had produced trucks since 1917, the 1981 pickups were the first to sport the Ram name. Dodge actually used a Ram’s head hood ornament back in 1933 to characterize its trucks as rugged vehicles. The symbol was dropped in the 1950s and then resurrected for 1981 when Lee Iacocca (then President and CEO at Chrysler Corp.) and Dodge’s marketing team decided to name Dodge’s trucks after the tough beast and brought back the old mascot.

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Stop by any of our dealerships and take these iconic car brands out on a test drive today!

 

The Pittsburgh International Auto Show Is Right around the Bend!

The Pittsburgh International Auto Show is held every February at the David Lawrence Convention Center, displaying cars of all makes and models! This year, some of our brands are being featured; and were excited for it!

Some Ford featured vehicles include:

2015 Ford F-150
2015 Ford C-Max
2015 Ford Mustang
2015 Ford Escape
2015 Ford Explorer
2015 Ford Super Duty F-250
2016 Ford Explorer

01-2015-ford-mustang-1

Jeep will be featuring their highly anticipated Jeep Renegade! Which will be available in our showroom in March!

Dodge is featuring the “Pit Viper” and the 2015 Dodge SRT Hellcat! Check out this photo of the Hellcat we had in our showroom!

2015 Dodge Hellcat SRT Jim Shorkey CDJR

The Chrysler, Ram, Mitsubishi, and Kia vehicles are left to the imagination, but we’re sure we wont be disappointed!

The International Auto show will run from February 13th – 16th, So make sure you stop by and check these cars out!

Reasons Why Driving a Van Is Awesome

In a day and age of sleek SUVs, stylish sedans, and sporty crossovers, vans are typically last on a person’s list of favorite cars, if even on the list at all. It’s a shame no one gives these passenger-hauling vehicles a chance—we actually think driving a van is awesome.

kia sedona, kia sedona pittsburgh, kia sedona north huntingdon

The 2015 Kia Sedona

  • You make friends quickly: People always need things hauled and transported, and will frequently come knocking on your door and buying you thank-you gifts in return.
  • You will see a reduction in road rage: Other drivers are less likely to cut you off because they think you have kid in the back.
  • You get a free pass if you take up two parking spots: So if parking isn’t you’re thing, no one will ever have to know.
  • Pick Your Poison: With all those cup holders, you’ll have room for as many coffees, energy drinks, or water bottles your heart desires.
  • You improve your driving skills without realizing it: After parallel parking a van, you could practically parallel park a sedan blindfolded.
  • Not as iconic as the Jeep wave, but van drivers look out for other van drivers: If you need to pull out into traffic, our money is on another van being the first one to wave you on.

And now that we have you thinking, may we suggest the Dodge Grand Caravan, Kia Sedona, or Chrysler Town and Country?

The Best Family Cars for Pittsburghers

Automotive choices often mirror our progression through various life stages. Case and point, sporty coupes and hatchbacks are frequently traded in for SUVs and minivans. But family-hauling doesn’t have to mean frumpy and unrefined. Recently, MSN Auto ranked the top great-handling family cars, and it was no surprise to us that more than one Jim Shorkey vehicle made the list. Specifically, the Chrysler 300, Jeep Grand Cherokee SRT, and the Dodge Charger SRT Hellcat were called out for their handling, smooth ride, and capacity for a crowd. See below what MSN Autos says about each vehicle.

Chrysler 300

chrysler 300, chrysler pittsburgh, chrysler north huntingdon, new chrysler pittsburgh

Detroit created the muscle car in the 1960s and that tradition continues today. The difference is that today’s cars go around corners just as well as they accelerate in a straight line. The full-size Chrysler 300 SRT8 seats five comfortably and boasts 470 horsepower from its 6.4-liter V8 engine. Performance-tuned suspension and large-diameter Brembo brakes bring its power and mass under control while still delivering a smooth ride. A base 300 SRT8 runs $48,900 plus a $1,000 gas-guzzler tax.

2014 Jeep Grand Cherokee SRT

jeep grand cherokee, jeep grand cherokee pittsburgh, new jeep grand cherokee pittsburgh, jeep grand cherokee north huntingdon

Fine-handling vehicles aren’t limited to cars. Some of today’s crossover utility vehicles do a great job of combining room for the family with canyon-carving handling. Few do that better than the Jeep Grand Cherokee SRT. It is motivated by the same 6.4-liter 470-horsepower V8 engine as other SRT models, but it has even bigger brakes and offers a commanding view of the road typical of a crossover. Plus it has room for five passengers and all the hockey equipment they can carry. A base Grand Cherokee SRT costs $64,380.

2015 Dodge Charger SRT Hellcat

dodge charger hellcat, charger hellcat, dodge, new dodge charger pittsburgh, new dodge charger north huntingdon

The Dodge Charger SRT Hellcat is due later in 2014, and like its younger sibling Challenger SRT Hellcat, the heart of this beast will be a supercharged 6.2-liter V8 engine that produces a ludicrous 707 horsepower. But power won’t be the Charger Hellcat’s only calling card. Dodge hasn’t released technical specifications, but the Charger Hellcat will certainly get the adjustable performance suspension and big brakes from the Challenger Hellcat, which will allow this big 5-seater to corner and stop almost as well as it blasts down a quarter-mile.

Car-Buying Tips from Jim Shorkey In North Huntingdon

Buying a car can be intimidating at many dealerships. What car do I want? What color? New or Used? But at Jim Shorkey in North Huntingdon, we make sure your car-buying experience goes as smoothly as the K900 drives! Here’s a list of helpful tips to get you started!

tips for buying a car, car-buying tips, vehicle purchase, jim shorkey in north huntingdon

  1. Determine how much you want to borrow. This includes deciding what type of car you want, and the average price for the car. Additionally, you should determine how much you can afford. A rule of thumb is to pay what you can easily pay over a 3- year period. You should also look at your budget and determine the available amount that you have to pay. It is important to realize your budget, because it can prevent mistakes when buying a car.
  1. Look for a loan. Many lenders will not guarantee a rate until you sign the papers, but they will give you pre-approval for a loan amount and the current rate. You should begin by contacting your bank. If you are eligible for a credit union, it would be beneficial to check with them as well. Ask about automatic payments and interest rates. Or, even easier, fill out a finance application with us here.
  1. Find you’re perfect car! Use our Smart Browser tools to narrow down your search of our Mitsubishi, Kia, and Chrysler inventory. You can find great deals through these sources.
  1. Once you have picked out your car, it’s time to pay for it! You can contact your bank with the final details. Generally they will need the title or vehicle identification number to process the loan.
  1. Once you own the car you will need to get a new title and tags (license plates) for your car. You can do this at your local DMV office. Most cities have a DMV for driver’s licenses and a different DMV for titles and tags. If you have a loan on the car, then the DMV will send the new title directly to the bank. The bank will give you a form to take to the DMV with the new title. But don’t worry—at Jim Shorkey in North Huntingdon, we will help you take care of all of this. And remember, you will not be allowed to register your car until you have found and purchased car insurance.

 

Dodge Celebrates 100 Years

The Dodge brand has grown from a simple bicycle business into the thriving car manufacturer that it is today. To say this has happened without any bumps in the road would be remiss, but the lengths to which the Dodge brand has come are remarkable.

Headquartered in Detroit, Dodge originally manufactured and supplied parts for automakers, like Ford and Oldsmobile. The Dodge brothers had a vision beyond that, however, and decided to build their own car. That car was unveiled in late 1914—100 years ago.

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In 1920, both the Dodge brothers passed away from influenza but their company survived, despite multiple owners and a bankruptcy. Through these trials and tribulations, the Dodge brand has remained intact. To help celebrate this latest and greatest milestone, enjoy a compiled photo gallery of Dodge ads that will take you down memory lane, as well as some more recent Dodge pictures that may even steer you to our showroom for a test drive!

Happy 100th birthday, Dodge!

Dodge Dart

Dodge Dart

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1970 Dodge Challenger

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Dodge Dart Sport – the “Convertriple”

polara

Dodge Polara

1978 Dodge Colt

Dodge Colt

1970 dodge challenger

1970 Dodge Challenger

1936 Dodge Trucks

1936 Dodge Trucks

And today:

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2014 Dodge Durango

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2014 Dodge Charger

14 Dodge Challenger Shaker

2014 Dodge Challenger

Lights, Camera, Action! New Chrysler and Jeep Videos

Car shopping can be a long and laborious process that, frankly, many people do not have time for. Here at Jim Shorkey, we strive to make this process easier and more convenient. Recently, Rich Stevens, sales associate (and budding movie star!) at our Chrysler Dodge Jeep Ram store in Irwin, put together some videos to help you save time! Start your car shopping here with Jim Shorkey and check out the 2015 Chrysler 200, 2014 Jeep Cherokee Trailhawk, and the 2014 Jeep Patriot videos from the comfort of your living room. Then stop by the store and let Rich know which vehicle you want to test drive!

Finance Series, Part 3: What to expect from the finance department at Jim Shorkey

We received such great feedback from Parts 1 and 2 of our recent Finance Series that we created a bonus Part 3. This helpful, 1-minute video features Jed Reaggle, Finance Director at Jim Shorkey Chrysler Dodge Jeep Ram. Jed provides valuable information as he explains what to expect from the finance department when you purchase a car from Jim Shorkey!

It’s a bird? A plane? It’s … a Ram Power Wagon

If Batman drives the Batmobile and Spiderman drives the Spider-Mobile, then what does Superman drive? His cape? Enter Chrysler when they unveiled a special Ram Power Wagon last summer. Tied in to the premier of Man of Steel, the unique truck packed a blueish-grey vinyl wrap (textured like Superman’s outfit), gloss-black accents, anodized red trim, 17-inch alloys, and an interior decked out with Superman logos.

It was a nice tribute to the super-est of superheros, but Ram only made the one, and it wasn’t offered for sale. That is, at least, until now. With the movie’s debut now long behind us, the one-off Power Wagon is being auctioned off to benefit LA Family Housing, a charity dedicated to helping disadvantaged families in Southern California.

The online auction page places the donated vehicle’s value at $112,674, but bidding currently stands at $47,500 with 3 days remaining. Head on over to Charity Buzz to help out a worthwhile cause and give yourself the chance to get your hands on a one-of-a-kind vehicle and piece of cinematic history.

The Ram Truck brand and Warner Bros. Pictures team up for the action adventure “Man of Steel” movie. As part of the partnership, the Ram design team created a special edition, one-of-a-kind “Man of Steel” Power Wagon with special design cues, colors and badging. The truck will be on display at special events throughout the summer and fall before being auctioned off for charity at a later date.The Ram Truck brand and Warner Bros. Pictures team up for the action adventure “Man of Steel” movie. As part of the partnership, the Ram design team created a special edition, one-of-a-kind “Man of Steel” Power Wagon with special design cues, colors and badging. The truck will be on display at special events throughout the summer and fall before being auctioned off for charity at a later date.As part of its partnership with Warner Bros. Pictures for "Man of Steel," the summer action adventure movie in theaters beginning June 14, the Ram Truck interior and exterior design team created a one-of-a-kind "Man of Steel" Power Wagon truck with special "Man of Steel"-inspired design cues, colors and branding.  Interior features include custom mesh seat inserts reminiscent of Superman's own suit with integrated Superman logos on the seats and console, Anodized Red paint trim accents and interior "Man of Steel" logo badging.The Ram Truck brand and Warner Bros. Pictures launched a new co-branded commercial for the Ram 1500 as part of a partnership promoting Warner Bros. Pictures’ and Legendary Pictures’ highly anticipated “Man of Steel” movie. The 30-second “Action” spot intersperses scenes from the movie with footage of the Ram truck. The Ram Truck brand and Warner Bros. Pictures launched a new co-branded commercial for the Ram 1500 as part of a partnership promoting Warner Bros. Pictures’ and Legendary Pictures’ highly anticipated “Man of Steel” movie. The 30-second “Action” spot intersperses scenes from the movie with footage of the Ram truck.    As part of its partnership with Warner Bros. Pictures promoting the “Man of Steel” summer action adventure movie, the Ram Truck brand teamed up with DC Entertainment comic artist Shane Davis to create a custom illustration for a print ad debuting June 7 in the weekend edition of USA Today.  With the headline, “Everyone has the ability to do something amazing, some just do it on a more regular basis,” the  message of the ad is that the work that Ram owners do make them superheroes in their own right.

Helping the Community: Announcing the 4th annual Drive for the Kids™ event

What do you get when you add a Chrysler Town and Country, Jim Shorkey Family Auto Group, and HW Good Elementary School in Herminie? Hint: It’s not a trick question!

You get our 4th annual Drive for the Kids™ event, of course! The festivities will be held Friday, April 11 from 6 pm–8 pm at HW Good Elementary School on Herminie West Newton Road in Herminie. The concept is simple: Chrysler will donate $10 to the school for every Town and Country test drive. Last year, we were fortunate enough to help fundraise over $1,000, and we are hoping to not only meet but exceed that mark this year.

Why should you participate in Drive for the Kids™? Everyone knows schools are chronically under-funded for student enrichment and extracurricular activities; and parents are often called upon to make up the short fall. Chrysler recognized this need, and in 1993, implemented the program—making it possible for Chrysler dealerships, such as ourself, to work with parents and educators in support of our community’s children. Over the lifetime of the program, Chrysler has made direct cash contributions totaling over $4.5 million to local schools.

Still have some questions? Check out our very own Beth Robosky for more details below. Then check out video from Chrysler explaining this unique fundraising concept.