We’ve been blog-happy about our Ram trucks lately, but as it turns out, there is a great reason for it—
After sweeping several awards, including Motor Trends’ Truck of the Year for an unprecedented 2years in a row, the Ram truck is now also defeating their competition in the showroom.
For the first time since 1999—when Ram was still under the Dodge brand—Ram outsold Chevrolet during March to take second place in monthly pickup sales. A breakdown of the numbers includes 42,532 Ram pickups sold in March for a 26 percent increase; its highest March total since 2007. Chevrolet sold 42,247 Silverados last month, up only 7 percent.
GM spokesman Jim Cain tried to play down Ram’s recent success by telling Automotive News that the success in March was all driven by incentives. “The 1980s called. They want their marketing strategy back,” Cain said in response to the Silverado’s third place finish. “It’s really easy to deeply discount your truck, mine the subprime market and offer cheap lease deals to buy market share.”
What Cain failed to mention was that Chevrolet offered incentives of its own last month. The redesigned 2014 Silverado has been well received by critics since it launched last summer. But it hasn’t sold as GM would have liked.
Which points to what we think the real reason Ram had such a huge March: diesel.
March was the first full month of sales for the 2014 Ram 1500 EcoDiesel—the only half-ton pickup with a diesel engine currently on the market. That 3.0-liter EcoDiesel V-6 engine gets 28 miles per gallon on the highway and 20 mpg in the city makes it the most fuel efficient pickup ever. Game on, truck world.